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InkHouse for EveryScape
Newton, MA (November 11, 2010) EveryScape, pioneer in immersive advertising and enabler of immersive search, today announced the SoHo debut of EveryScape Eats!, a visual dining guide with a free iPhone application and companion website. SoHo foodies can now peruse the most complete visual restaurant guide by viewing 3D interiors of neighborhood restaurants with the free Eats! iPhone and iPad application or by visiting www.EveryScapeEats.com.
The EveryScape Eats! application allows users to “walk around” and explore restaurants as if they were there in person, creating a new level of engagement between customers and local restaurants. This new approach to restaurant search offers a complete solution to the “where to eat for this occasion?” conundrum and ensures that a dining selection matches the consumer’s desired ambiance, cuisine, menu selection and price.
“Anyone who has ever stressed about where to take their in-laws for dinner, or finding an appropriate place to take their boss for lunch will appreciate how quickly EveryScape Eats! can help answer these questions,” said Jim Schoonmaker, CEO of EveryScape. “EveryScape Eats! provides easy access to immersive 3D imagery which creates a human connection between the consumer and restaurant, enabling the consumer to make at-a-glance decisions about where to eat.”
Key features of Eats! include the ability to search restaurants through visual thumbnails, find nearby restaurants using geolocation, narrow selections based on price or rating and share via social networks. Eats! is available free of charge through the iTunes app store and at www.EveryScapeEats.com.
EveryScape initially launched Eats! in Boston and is rolling out the application nationally with city-by-city launches. SoHo is joined by San Francisco and Seattle which are also available today on the iTunes app store. EveryScape Eats! plans to add a full New York City application along with additional city launches in Los Angeles, Chicago and Washington D.C. in the coming six months.
EveryScape invented the technology that is the basis of EveryScape Eats!, which transforms a few snapshots of a local business into an immersive online presence. Each restaurant’s immersive ad is customizable and includes information such as reviews, menus, cuisine type and ratings.
The EveryScape Eats! SoHo Edition brings interiors to life for restaurants including Baluchi’s, Balthazar, Boqueria, Jane, and Felix. EveryScape Eats! SoHo is available for free from the App Store at http://bit.ly/cnlFR0 for iPhone or iPad or at www.EveryScapeEats.com.
EveryScape is a pioneer in immersive advertising. Just as websites gave local businesses a front door, EveryScape’s immersive ads open the door and invite visitors to come in, look around, and stay awhile. EveryScape invented the technology that transforms 2D still photos of a local business into a new 3D online presence that allows people to “walk around” and explore as if they were there in person. By mimicking a businesses’ real-world retail presence, immersive ads provide instant answers to otherwise subjective questions regarding local businesses – answers that cannot be answered by text and flat imagery alone. In fact, 87 percent of people had a positive affinity for the business that they explored via EveryScape immersive advertising and 70 percent of those people stated that they were more likely or much more likely to visit that business offline. EveryScape is enabling immersive search through a distribution network of leading portals, including Microsoft BING Maps as well as through their own visual dining guide, EveryScape Eats!, available online and as a free iPhone application.
EveryScape is headquartered in Newton, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group. Find out more at www.everyscape.com.