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EveryScape Publishes White Paper on New Technology to Increase Bookings and Average Daily Rate for the Hotel Industry

WALTHAM, Mass. (February 17, 2009) — Today, EveryScape, creator of “The Real World Online,” announced that it is making available its white paper, “Increasing Bookings and Average Daily Rate with New Technology.” The paper features a case study on The Carneros Inn in Napa Valley, CA focusing on results achieved since implementing EveryScape’s unique WebScape technology.

Topics covered in the white paper include:

  • Introduction to the WebScape technology, a photo-realistic online walking experience of a property, which combines the rich experience of a video with the interactivity of a website.
  • Outline of hospitality marketing organization goals.
  • Detailed description of additional EveryScape products, World Tags and VideoScapes, that enable property owners and marketers to tell a compelling sales story in a geographically relevant way to potential guests and meeting planners.

Carneros Inn case study including results:

  • 38% Increase in online group and wedding bookings
  • 43% Increase in online bookings
  • 23% Increase in Average Daily Rate

If you would like to download a copy of the white paper, visit

About EveryScape, Inc.

EveryScape, Inc. is creating The Real World Online through a visual and interactive platform for local search that creates a virtual experience of all metropolitan, suburban and rural areas. EveryScape will ultimately let users share their stories and opinions about real-life daily experiences against a backdrop ranging from streets and cities, communities, restaurants, schools, real estate and the like. Leveraging its patented HyperMedia Technology Platform™, EveryScape is using a simple, highly scalable approach that allows the company to tap into local communities and users in building out the online world. EveryScape is headquartered in Waltham, Mass. and is venture backed by Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group.

Find out more at

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