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EveryScape Partners with East Midtown Partnership to Showcase Local Businesses

East Midtown Comes to “The Real World Online”

WALTHAM, Mass. (August 28, 2008) — Today, EveryScape, creator of “The Real World Online,” announced a partnership with Manhattan’s East Midtown Partnership, a Business Improvement District, to showcase local businesses within EveryScape’s immersive photorealistic world. “The Real World Online” is the first interactive experience that lets anyone online explore Manhattan’s interiors and exteriors by walking down streets, and going inside local businesses and landmarks. Now with EveryScape visitors to East Midtown can virtually walk through the community exploring world-class accommodations, fine dining and a wide range of shopping choices in full detail at www.everyscape.com and www.eastmidtown.org.

“EveryScape lets people discover new destinations and serves as an incredible resource that goes beyond traditional maps, reviews, videos and photos,” said Jim Schoonmaker, CEO of EveryScape, Inc. “Manhattan’s East Midtown provides an eclectic variety of high-end retailers, restaurants, hotels, and entertainment. Now anyone planning a visit to East Midtown can experience it virtually from the comfort of their home or office.”

The East Midtown Partnership works to promote commerce and enhance the quality of life in 48 blocks of Midtown Manhattan centered in the East 50s between Second Avenue and Fifth Avenue. The 2,700 businesses in the district include the Waldorf-Astoria, Bloomingdale’s, the Regency Hotel, Sony, and Bloomberg. It is also the home of the Decorative Arts District, featuring one of the largest concentrations of home décor showrooms and interior design professionals in the world.

With Phase I live, Web surfers can visually explore East Midtown exteriors, such as landmarks and neighborhood streets, find local businesses by category or name, as well as look up any location both at www.EveryScape.com and through its partner, www.eastmidtown.org.

EveryScape recently incorporated enhanced features within “The Real World Online,” including a one-click meta search that serves as the gateway to the Web, World Tagging so businesses can upload their own photos and videos, and a larger viewing experience.

Phase II is currently underway, which offers local businesses the opportunity to showcase their physical locations with a “StoreFront Listing” or with an enhanced “WebScape” that provides a 3-D experience of the businesses’ interiors. For East Midtown, EveryScape is a unique marketing tool since most visitors make their choices – for hotels, dining, entertainment, shopping, etc. – online before arriving. These listings also increase virtual foot traffic to a business location and offer business owners an opportunity to highlight restaurant menus, products, services and much more.

"Partnering with EveryScape gives anyone in the world instant access to East Midtown businesses,” said Rob Byrnes, President of the East Midtown Partnership. “Within this diverse and upscale community, shoppers and visitors can find everything they want within a few blocks. EveryScape’s innovative technology is helping us show the world that East Midtown is a destination for New York fashion and style.”

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