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EveryScape Secures $6 Million in Series C Financing

SK Telecom Americas Leads Round

Waltham, MA (February 18, 2010) — EveryScape, Inc. (, creator of “The Real World Online,” has secured $6 million Series C financing in a strategic round led by SK Telecom Americas, a division of SK Telecom (NYSE: SKM), South Korean leading mobile operator with over 50% market share. Existing investors Draper Fisher Jurvetson and Dace Ventures also participated. This new financing will fuel EveryScape’s Asian market strategy, as well as propel the company’s steady growth in the U.S.

“With its leading technology and consumer insight, EveryScape has a competitive edge over incumbent portals,” said Richard Chin, president of SK Telecom Americas. “EveryScape couples an unmatched technology platform that turns 2D images into 3D experiences, with a sales strategy that has landed “feet on the street” in virtually every major city in the U.S. We see vast opportunities to transport this successful strategy abroad while continuing momentum domestically.”

“Since we launched in 2002, EveryScape has grown to include more than 20 cities in 4 countries, with nearly 3,000 salespeople actively selling interior panoramas into the small business and hospitality sectors,” said Jim Schoonmaker, EveryScape’s CEO. “We’ve proven that our model works in the U.S. and abroad, and see the Asian markets as an important focus for future growth. The investment from SK Telecom Americas is validation of our approach, as well as fuel and guidance as we develop our Asian market strategy. We look forward to working together to extend the Real World Online across the Pacific.”

EveryScape lets businesses and organizations build engaging, immersive relationships with consumers through three-dimensional, photo-realistic experiences of cities & towns, streets & sidewalks, and building exteriors & interiors. EveryScape's patented technology platform allows anyone with a browser to experience a first-person, eye-level walk down a “scaped” street, gather and share information on businesses and attractions, virtually enter a store and shop, check restaurant menus and reviews or upcoming theater performances. Businesses that build WebScapes on EveryScape create interactive assets that drive consumer purchase decisions, increase online conversions and in-business sales, while providing a valuable platform for email marketing and online advertising.

About EveryScape, Inc.

EveryScape, Inc. is creating The Real World Online through a visual and interactive platform for local search that creates a virtual experience of all metropolitan, suburban and rural areas. EveryScape ultimately lets users share their stories and opinions about real-life daily experiences against a backdrop ranging from streets and cities, communities, restaurants, schools, real estate and the like. Leveraging its patented HyperMedia Technology Platform™, EveryScape is using a simple, highly scalable approach that allows the company to tap into local communities and users in building out the online world. EveryScape is headquartered in Waltham, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group.

About SK telecom

SK Telecom (NYSE: SKM, KSE: 017670) is South Korea’s leading telecommunications provider with more than 24 million subscribers, which accounts for more than 50% of the total market. Established in 1984, the company reached $11 billion in revenue in 2008. SK Telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks. It currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit or email

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