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EveryScape Media Contact:
Beth Monaghan
InkHouse
781-791-4552
everyscape@inkhouse.net
StarCite Media Contact:
Kristine Nalbone
Sloane & Company
212-446-1897
knalbone@sloanepr.com
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StarCite Partners With EveryScape To Provide Rich Visual Experience For StarCite Online Marketplace Properties

WebScapes Empower Meeting Planners with Additional Information and Offer Suppliers Added Opportunities to Showcase Locations

Philadelphia, PA March 16, 2010 ) — StarCite, Inc., the leading provider of Web-based solutions to strategically manage corporate meetings and events, today announced a new exclusive partnership with EveryScape, creator of “The Real World Online,” allowing participating hotel properties to add WebScapes – fully navigable and interactive 3D replicas of their destinations – to their listings in StarCite’s Global Online Marketplace.

“Through this next generation virtual experience, we’re giving suppliers a new way to showcase their offerings and differentiate themselves while improving the user experience for planners using StarCite technology,” said David O’Donohoe, senior vice president of global supplier sales & operations, StarCite. “This is consistent with our goal of providing functional, cutting edge rich media content to enable our suppliers to put their best foot forward early in the meetings procurement process. WebScapes are truly the next best thing to being there. Planners can actually view the property or destination before making their selections for RFPs or direct booking requests.”

“In this day and age, planners need to make quick but thorough and educated decisions. Prior to the introduction of WebScapes through our Global Online Marketplace, there was no alternative available to meeting planners that came so close to visiting a site in person. With WebScapes users can now view space flows, guest rooms, meeting space, and in some cases, even the city streets online. This exclusive capability gives our planners a true edge in booking and provides our supplier partners an opportunity to clearly stand out during the planning process,” added O’Donohoe.

Through EveryScape’s WebScapes, the overall experience for StarCite users will be enhanced by providing eye-level, photographic content of specific hotel properties and allowing guests to virtually enter the property itself. This is a unique and exclusive benefit to StarCite’s Global Online Marketplace, with additional key features and benefits that include:

  • A true-to-life experience that helps drive consumer purchase decisions.
  • A visual sales tool for supplier sales, conference services, central reservations and marketing teams.
  • Customizable visual replicas of properties that can increase online reservations and group meeting bookings.
  • Photography, imagery processing and content hosting all at one cost-effective price.

A demo is accessible through the following link:
http://www.everyscape.com/corporate/demo/starcite/index.html
“By going beyond the traditional maps, reviews, and photos that meeting planners might normally see in other products currently available in the market, we’re offering a valuable new level of detail through an immersive experience that benefits meeting planners and properties alike,” said Jim Schoonmaker, CEO of EveryScape, Inc. “We’re pleased to bring our technology to the world’s leading online meetings marketplace to arm sales teams with a powerful visual tool that increases online bookings and customer engagement on and offline.”

About StarCite, Inc.

StarCite, Inc. provides a technology platform that makes meetings and event planning, booking and management simpler, easier, and more cost-effective for corporations, hotels, venues and meetings suppliers worldwide. StarCite delivers visibility, cost savings and control over meetings spending for businesses and enhanced revenue opportunities for suppliers. Through Web-based, on-demand technology, StarCite automates and supports every key element of the meetings planning and procurement process: planning, budgeting, buying, attendance, payment, and results measurement. Using StarCite’s proprietary online marketplace, meetings buyers can connect and conduct business with over 93,000 hotels, venues, destinations and suppliers globally. StarCite is based in Philadelphia, PA. Its equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite please visit www.starcite.com.

About EveryScape, Inc.

EveryScape, Inc. is creating The Real World Online through a visual and interactive platform for local search that creates a virtual experience of all metropolitan, suburban and rural areas. EveryScape ultimately lets users share their stories and opinions about real-life daily experiences against a backdrop ranging from streets and cities, communities, restaurants, schools, real estate and the like. Leveraging its patented HyperMedia Technology Platform™, EveryScape is using a simple, highly scalable approach that allows the company to tap into local communities and users in building out the online world. EveryScape is headquartered in Waltham, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group.

Find out more at www.everyscape.com.

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