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EveryScape Introduces New Approach to Immersive Search and Advertising for Local Businesses Through Mobile

Rolls Out National Strategy for EveryScape Eats! Visual Dining Guide for iPhone and iPad;
Launches SDK for Developers

Newton, MA (November 11, 2010)

News Facts:

  • In a major strategic move, EveryScape is introducing a new approach to immersive search and advertising through interactive marketing opportunities for local businesses.
  • Today’s announcement debuts the approach through mobile, which will be followed by additional channel announcements in the coming months.
  • Beginning today, the EveryScape Eats! application for iPhone and iPad will enable people to use a mobile device to “walk around” and explore restaurants as if they were there in person. In short, it creates a new level of engagement for consumers with local businesses by replicating the real-world experience.
  • The EveryScape Mobile SDK is also available as a private Beta release starting today for select iPhone and iPad developers. To be considered for the Beta, email iphonesdk@everyscape.com. EveryScape plans support for additional platforms in the coming year.
  • EveryScape Eats! was initially tested in Boston, and EveryScape is rolling out the application nationally with city-by-city launches. Seattle, San Francisco and SoHo go live today on the iTunes app store, with plans for additional cities, including New York City, Los Angeles, Chicago and Washington D.C. in the coming six months.
  • EveryScape invented the technology that is the basis of EveryScape Eats!, which transforms a few snapshots of a local business into an immersive online presence. Each restaurant’s immersive ad is customizable and includes information such as reviews, menus, cuisine type and ratings.
  • EveryScape Eats! is available free of charge through the iTunes app store and at www.EveryScapeEats.com.
  • Key features include the ability to search restaurants through visual thumbnails, find nearby restaurants using geolocation, narrow selections based on price or rating and share via social networks.

Supporting Quote:

  • “EveryScape offers an entirely new way for local businesses to engage with consumers. Our new EveryScape Eats! app is part of our overarching strategy to bring immersive advertising and search to consumers. Already available through search for leaders like Bing, mobile is a natural extension for our technology, particularly as the networks are now capable of delivering high-quality visual experiences,” said Jim Schoonmaker, CEO of EveryScape. “Local search is moving toward the experiential and our approach provides the requisite high-quality visual content that forges an instant personal connection between the consumer and the local business.”

Supporting Media:

About EveryScape, Inc.

EveryScape is a pioneer in immersive advertising. Just as websites gave local businesses a front door, EveryScape’s immersive ads open the door and invite visitors to come in, look around, and stay awhile. EveryScape invented the technology that transforms 2D still photos of a local business into a new 3D online presence that allows people to “walk around” and explore as if they were there in person. By mimicking a businesses’ real-world retail presence, immersive ads provide instant answers to otherwise subjective questions regarding local businesses – answers that cannot be answered by text and flat imagery alone. In fact, 87 percent of people had a positive affinity for the business that they explored via EveryScape immersive advertising and 70 percent of those people stated that they were more likely or much more likely to visit that business offline. EveryScape is enabling immersive search through a distribution network of leading portals, including Microsoft BING Maps as well as through their own visual dining guide, EveryScape Eats!, available online and as a free iPhone application.

EveryScape is headquartered in Newton, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group. Find out more at www.everyscape.com.

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