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InkHouse for EveryScape
Newton, MA (December 15, 2010) EveryScape, a pioneer in immersive advertising and search, announced today plans to power immersive imagery for local businesses through Bing local search results.
EveryScape utilizes an international network of photographers and a proprietary technology platform to create 3D experiences of local businesses – allowing people to “walk around” as if they were there in person. Bing will indicate availability of these images through a “Step Inside” icon, which will be displayed in local search results.
“Providing users with the most compelling and useful content is the cornerstone of Bing; it’s key to helping people make more informed and faster decisions,” said David Gedye, principal program manager, Bing Maps for Microsoft Corp. “The new Interior Views feature in Bing uses EveryScape’s 3D experiences of local businesses to help users to answer the all-important question of whether this business is worth their time.”
“Local search is inherently personal and subjective. The problem of where to take your boss to dinner is not easily solved by a simple list of nearby restaurants,” said Jim Schoonmaker, CEO of EveryScape. “EveryScape’s mission is to enable consumers to have a deeper understanding of a local business, allowing them to form their own opinion about the business, rather than just relying on the opinions of others. Our immersive imagery mimics the real-world retail presence for a business, which answers a whole new range of questions that text and flat imagery alone cannot.”
A demo of the EveryScape experience in Bing can be seen here: http://bit.ly/fPjCXa
EveryScape’s immersive imagery includes thousands of local businesses from around the world. The company also offers an EveryScape Eats! iPhone application that provides visual dining guides in Boston, San Francisco, SoHo (New York) and Seattle, with plans for rapid expansion into other cities.
EveryScape is a pioneer in immersive advertising. Just as websites gave local businesses a front door, EveryScape’s immersive ads open the door and invite visitors to come in, look around, and stay awhile. EveryScape invented the technology that transforms 2D still photos of a local business into a new 3D online presence that allows people to “walk around” and explore as if they were there in person. By mimicking a businesses’ real-world retail presence, immersive ads provide instant answers to otherwise subjective questions regarding local businesses – answers that cannot be answered by text and flat imagery alone. In fact, 87 percent of people had a positive affinity for the business that they explored via EveryScape immersive advertising and 70 percent of those people stated that they were more likely or much more likely to visit that business offline. EveryScape is enabling immersive search through a distribution network of leading portals, including Microsoft BING Maps as well as through their own visual dining guide, EveryScape Eats!, available online and as a free iPhone application.
EveryScape is headquartered in Newton, Mass. and is venture backed by SK Telecom Americas, Dace Ventures, Draper Fisher Jurvetson, Draper Fisher New England, Draper Atlantic and Launchpad Venture Group. Find out more at www.everyscape.com.